Ok. I didn't realize you could have more than 1 active profile - you can have an active profile per feature. What I also then did was in the Element Template, added a "Point Cell" to the ROW template, that way a cell for the ROW shows up with text in the dynamic cross sections.
Only issue I now have with that, is it placed by cell backwards...so my text reads as if I'm reading it through a window. Any ideas?
These two videos together helped: communities.bentley.com/.../8500.video-displaying-points-in-cross-sections.aspx